Automation in healthcare marketing is technology-enabled communication strategies. Essentially, it allows the providers to engage patients in a customized manner based on preset behaviors. Automation isn’t just about arranging manual tasks and saving time; it also effectively delivers highly tailored messages to the right audiences. By automating healthcare communication, the opportunity to build patient trust, confidence, and loyalty increases exponentially. Automating marketing strategies will help the healthcare sector grow faster. This also ensures healthcare providers achieve better outcomes. Experts predict that by 2023, the global spending on marketing automation software will exceed $25 billion.